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Design inspired innovation for rural India
Munktell Science Park.
Welingkar Institute of Management Development and Research, India.
Welingkar Institute of Management Development and Research, India.
2011 (English)In: ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design, 2011, p. 120-129Conference paper, Published paper (Refereed)
Abstract [en]

The need for reducing poverty and to develop the standard of living in rural areas around the world is enormous. Ideas for new approaches have to be created, developed and implemented. Design thinking and methods combined with innovation in practice and management - as Design Inspired Innovation - could be such a concept to provide for rural people to empower themselves and improve their living conditions. On the other hand it is important to learn from the sustainable lifestyle practices being followed in rural villages and extrapolate them to the urban setting. The purpose of this paper is to discuss an initiative between Swedish and Indian researchers, MBA students and their networks. It is based on appropriate design research methodology, ethnographic design research and innovation science. Experiences from initial empirical studies show that master students gathering data in the field (focusing in the areas such as ICT, banking & finance, health care, entrepreneurship, energy and agribusiness), analyzing and interpreting the data together with researchers can get new insights of opportunities in innovation and entrepreneurship at the 'bottom of the pyramid'.

Place, publisher, year, edition, pages
2011. p. 120-129
Series
ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design ; 2
Keywords [en]
Design inspired innovation, Design thinking, Management education, Rural village and urban slum development, The bottom of the pyramid, Design research, Empirical studies, Living conditions, Rural people, Rural villages, Standard of living, Urban settings, Health care, Innovation, Research, Rural areas, Design
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-15990ISI: 000318561100012ISBN: 9781904670223 (print)OAI: oai:DiVA.org:mdh-15990DiVA, id: diva2:581425
Conference
18th International Conference on Engineering Design, ICED 11, 15 August 2011 through 18 August 2011, Copenhagen
Available from: 2013-01-02 Created: 2012-10-29 Last updated: 2018-08-10Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf