The organization's culture is considered by several scholars to have significant importance for the organization's capacity for innovation. However, there is little known about the specific aspects of organizational culture that facilitates radical innovation. This research project investigates in what ways contemporary dancers creative processes may contribute to our understanding as well as to the development of radical innovation in business. By interviewing ten contemporary dancers and choreographers from different countries, we found in the analysis five elements that support their creative processes from idea to performance. These elements or categories are improvisation, reflection, personal commitment, divergence, emergent supportive structures. An interesting finding is the dancers approach to work, their mindset, which is characterized by improvisation and iteration, rather than pre-planned project goals. We argue that this approach imprint the working environment as the culture emerges through their way ofthinking, acting and relating. This study presents a systematic framework that will provide the basis for long-term strategic interventions between artists and businesses in order to enable cultural transformation towards radical innovation.