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Organization Characteristics and Marketing Strategies in the Diffusion Processes of Product Meanings
Mälardalen University, School of Innovation, Design and Engineering.
2010 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2010.
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-16470OAI: oai:DiVA.org:mdh-16470DiVA: diva2:575106
Conference
26th EGOS Colloquium, Lisbon
Available from: 2012-12-07 Created: 2012-12-07 Last updated: 2017-03-08Bibliographically approved

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Dell’Era, ClaudioVerganti, Roberto
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Total: 304 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf