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How Sustainability Leaders Communicate Corporate Activities of Sustainable Development.
Mälardalen University, School of Sustainable Development of Society and Technology. Mälardalen University, School of Business, Society and Engineering, Future Energy Center. (MERO)ORCID iD: 0000-0003-3167-9389
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0001-6662-0403
2013 (English)In: Corporate Social Responsibility and Environmental Management, ISSN 1535-3958, E-ISSN 1535-3966, Vol. 20, no 4, 193-204 p.Article in journal (Refereed) Published
Abstract [en]

In the corporate quest for sustainable development, production- and product-related environmental impacts of a company can form a basis for de fining the corporate environmental profile, as well as for de fining environmental leaders. Awareness of the production- and productrelated dimensions of the environmental profile varied among companies. This paper studied descriptions and reporting of environmental issues among 19 companies ranked as Global Supersector Leaders in 2009/2010 by the Dow Jones Sustainability Index (DJSI). The results show that all of these companies are aware of production- and product-related environmental aspects. There are also examples, both as headings on websites and as sections in sustainability reports, where companies structure their environmental initiatives separately with respect to production (or their own operations) and the product. The paper ends with a proposed modelof corporate environmental profile.

Place, publisher, year, edition, pages
2013. Vol. 20, no 4, 193-204 p.
Keyword [en]
corporate social responsibility (CSR); corporate environmental profile; product- and production-related environmental
National Category
Other Social Sciences not elsewhere specified
Research subject
Energy- and Environmental Engineering
Identifiers
URN: urn:nbn:se:mdh:diva-16441DOI: 10.1002/csr.1292ISI: 000329278100001Scopus ID: 2-s2.0-84880722730OAI: oai:DiVA.org:mdh-16441DiVA: diva2:574917
Available from: 2012-12-06 Created: 2012-12-06 Last updated: 2015-11-12Bibliographically approved
In thesis
1. Corporate Greening: Product and Production Perspectives
Open this publication in new window or tab >>Corporate Greening: Product and Production Perspectives
2013 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis describes corporate greening in general, and specifically the environmental technology (ET) sector as a green sector. The thesis has also particular focus on production and products related aspects and the influence of the environmental profile of the ET sector on the environmental engagement of companies in the sector. The study is based on a questionnaire-based survey, online surveys and on semi-structured open-ended interviews. The organizations within the ET sector were identified using existing platforms within this sector: Sustainability Sweden and Swentec. The results show that not all companies and industry associations in the ET sector clearly distinguish between product and production related environmental aspects. Furthermore, the product related environmental profile, which constitutes the legitimacy for the sector, can influence companies’ environmental strategy, not only positively but also negatively. The results from the survey on Global Supersector Leaders 2009/2010 in Dow Jones Sustainability Indexes (DJSI) show that all companies are aware of production and product related environmental issues. Based on results from this survey a model of corporate environmental profile consisting of product and production oriented activities as well as initiatives that go beyond the core business operations is proposed. These initiatives can be divided into two groups: environmental education and environmental projects and sponsorship. This thesis proposes products and production related impacts and environmental activities as bases for defining corporate environmental profiles, corporate greening, and for defining ‘green’ and ‘green-green’ business as well as environmental leaders. The distinction between product and production related environmental initiatives as well as the other dimensions of the proposed model in this thesis can support companies in their communication of environmental performance and environmental activities.  Furthermore, ‘competitive advantage’, ‘environmental responsibility’ and ‘environmental leadership’ should motivate companies within the ET sector to be ‘vocal’ green-green firms.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2013. 116 p.
Series
Mälardalen University Press Dissertations, ISSN 1651-4238 ; 137
Keyword
Greening, ‘Green’ business; ‘Green-green’ business; Environmental leaders; Environmental profile; Environmental technology; Product and production; Communicating; CSR; Ecopreneurs, Företags miljöarbete; ’Gröna’ företag; ’Grön-gröna’ företag; Miljöledande företag och organisationer; Miljöteknik; Produkt och tillverkning; Kommunikation; CSR; Ecoprenörer
National Category
Social Sciences
Research subject
Energy- and Environmental Engineering
Identifiers
urn:nbn:se:mdh:diva-18667 (URN)978-91-7485-105-2 (ISBN)
Public defence
2013-05-24, Lambda, Mälardalens högskola, Högskoleplan 1, Västerås, 10:00 (English)
Opponent
Supervisors
Available from: 2013-03-28 Created: 2013-03-27 Last updated: 2015-11-16Bibliographically approved

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Guziana, BozenaDobers, Peter
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