mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Store design: A comparison between luxurious and normal/regular fashion stores
Mälardalen University, School of Sustainable Development of Society and Technology. (2909)
Mälardalen University, School of Sustainable Development of Society and Technology. (lfa11001@student.mdh.se)
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to do a comparison between luxurious fashion stores and normal/regular ones, describe the differences in terms of the store design and discuss the influences and their impact on the customer experience. The second purpose is to give suggestions to normal/regular fashion stores from Sweden regarding improvements that they might need to enhance the customer’s shopping experience.

In order to complete this study, both primary and secondary data were collected. Primary data was collected by performing three different methods. First was an observation, which was done in both luxurious and normal/regular fashion stores. An interview was performed with the manager of H&M Västerås. Last but not least method was to apply a questionnaire in order to find out the customer’s opinion concerning their shopping experience. The secondary data was gathered from Mälardalen’s University data bases and library and also from online resources.

Conclusion:               The luxurious fashion stores have a unique way of displaying their garments, which gives an idea of neatness, comfort and order. They also have special services that add to the customer’s shopping experience, enhancing it. Even thought normal/regular fashion stores are different from luxurious, they give a big importance to the quality, the price and displaying their garments in a specific order.

When it comes to the shopping experience customers’ encounter, most of them considered that it is important to have helpful staff, right temperature, appropriate music and light and clean environment. Overall it can be seen, that even thought they are completely different, the normal/regular fashion stores still try to offer the best experience to their customers. 

Place, publisher, year, edition, pages
2012. , p. 107
Keywords [en]
Luxurious fashion stores, Normal/Regular fashion stores, Store design and shopping experience.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mdh:diva-14992OAI: oai:DiVA.org:mdh-14992DiVA, id: diva2:541158
Subject / course
Business Administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-09-28 Created: 2012-07-03 Last updated: 2012-10-29Bibliographically approved

Open Access in DiVA

fulltext(10477 kB)6883 downloads
File information
File name FULLTEXT01.pdfFile size 10477 kBChecksum SHA-512
2e43a774b558f6b8971554300a53d5ac546d069906b8b087a0e8fec7a7b8fb3006f5ff07c4b01f776667856df75e93ed8a6ee031076add7e6e5b38e78e581a7b
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Alazzawi, Jinan RiadhFarcuta, Loredana Alexandrina
By organisation
School of Sustainable Development of Society and Technology
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 6883 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 623 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf