A GENERATION TAKES FLIGHT: SWEDISH GENERATION Y AND AIRLINE BRAND LOYALTY

Phillips, Mark; Wijsman, Frances

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A GENERATION TAKES FLIGHT: SWEDISH GENERATION Y AND AIRLINE BRAND LOYALTY

Phillips, Mark

Mälardalen University, School of Sustainable Development of Society and Technology.

Wijsman, Frances

Mälardalen University, School of Sustainable Development of Society and Technology.

2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

The purpose of this thesis is to investigate and analyze what the level of loyalty towards airlines is amongst the Swedish Generation Y and consequently what the factors are behind this loyalty.

Place, publisher, year, edition, pages

2012.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:mdh:diva-14717OAI: oai:DiVA.org:mdh-14717DiVA, id: diva2:532921

Uppsok

Social and Behavioural Science, Law

Supervisors

Maaninen-Olsson, Eva

Examiners

Liljefors, Ole

Available from: 2012-06-29 Created: 2012-06-12 Last updated: 2012-06-29Bibliographically approved

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Thesis(1402 kB)

1448 downloads

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Total: 1480 downloads

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