mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Is Fair Trade a fair tool for implementing CSR in different contexts?
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (English)Conference paper, (Refereed)
Abstract [en]

The paper is based on a study of how a Swedish Fair Trade textile company interplays with other organizations such as business customers, Fair Trade suppliers in India and NGOs and how they act for changing the situation in India regarding to social and environmental issues. The paper discusses how the idea of Fair Trade is interpreted by the actors and how they translate Fair Trade into practical actions in relation to the contexts of Sweden and India. The study shows that the diffusion and translation process of Fair Trade and sustainability issues in India is dependent on actions driven by the actors’ contextualized values and norms. The Swedish actors focus on Western management models such as standards and certifications since they see control and legitimacy as important. The Indian Fair Trade supplier adapts to the standards and certifications and utilizes them for making business outside India. This adaption could also been seen as postcolonial coercive forces that maintain asymmetrical power relations when Swedish and European customers also make their own controls of the suppliers compliance to the CSR standards. A Fair Trade paradox could be seen as the Swedish Fair Trade companies in the Indian context are forced to make business in the profit maximizing logic, a logic that they as change agents for Fair Trade try to change due to its utilization of workers.

Place, publisher, year, edition, pages
2011.
Keyword [en]
Fair Trade, Sustainable development, institutionalism, context, postcolonialism, legitimacy, control, standardization
National Category
Social Sciences
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-14707OAI: oai:DiVA.org:mdh-14707DiVA: diva2:532554
Conference
27th EGOS Colloquium, July 7-9, Gothenburg, Sweden, Theme 16: Critical Perspectives on Management Ethics and Corporate Social Responsibility.
Projects
Organisering av Samhällsentreprenörskap i Sverige
Available from: 2012-06-13 Created: 2012-06-11 Last updated: 2012-06-13Bibliographically approved

Open Access in DiVA

Schwartz, 2011, EGOS(127 kB)812 downloads
File information
File name FULLTEXT01.pdfFile size 127 kBChecksum SHA-512
65f75bfa5da0092c7a59b0551f15038e1bc5fa5d21af9317ba4b2b0c05927775c7297f7f80594615ca609523879ee5c2a9c78f33bc1073a918a64d2112f91af1
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Schwartz, Birgitta
By organisation
School of Sustainable Development of Society and Technology
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 812 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 149 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf