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Agents, design and creativity: A postproduction analysis
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation. Dalarna University, Sweden. (Information Design)ORCID iD: 0000-0003-2006-4522
Dalarna University, Sweden; Stockholm University, Sweden.
(English)Article in journal (Refereed) Submitted
Abstract [en]

The purpose of this paper is to clarify major issues in production planning and collaboration in the making of assemblies of moving images and soundtracks (postproduction of film, TV-programs et cetera). We argue that worker creativity in the making of such assemblies is constrained by the digitalization of production technology. We also argue that the members of each craft that collaborate in the process have their own set of aesthetic and technical problems that need to be solved and that the possible solutions are constrained by the creative space accorded to each craft. Participants do not necessarily subscribe to this idea and any theoretical understanding of the process must also account for the variety of notions put forward by the agents. We give examples from the Swedish TV show, Värsta Språket, from interviews and technical writing in order to clarify and support these arguments.

Keyword [en]
moving image production, audiovisual design, crafts, creative spaces, agents, digital moving image materiality
National Category
Design Media Engineering
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-14086OAI: oai:DiVA.org:mdh-14086DiVA: diva2:484926
Projects
Audiovisuella Medier
Funder
EU, European Research Council
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2017-06-16Bibliographically approved
In thesis
1. Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
Open this publication in new window or tab >>Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
2012 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Moving images and sounds are processed creatively after they have been recorded or computer generated. These processes consists of design activities carried out by workers that hold ‘agency’ through the crafts they exercise, because these crafts are defined by the Moving Image Industry and are employed in practically the same way regardless of company.

This thesis explores what material constraints there are for such creativity in contemporary Swedish professional moving image postproduction. The central aspects concern digital material, workflow and design work as distributed activities. These aspects are coupled to production quality and efficiency at the postproduction companies where production takes place.

The central concept developed in this thesis is ‘creative space’ which links quality and efficiency in moving image production to time for creativity, capacity of computer tools, user skills and constitution of digital moving image material. Creative spaces are inhabited by design agents, and might expand or shrink due to material factors. Those changes are coupled to parallel changes in quality and efficiency.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2012. 58 p.
Series
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 148
Keyword
film production, moving image, audiovisual communication, information design, filmproduktion, rörlig bild, audiovisuell kommunikation, informationsdesign
National Category
Design Media Engineering Media and Communications
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-14083 (URN)978-91-7485-057-4 (ISBN)
Presentation
2012-02-24, TV-studion, Högskolan Dalarnas Mediehus, Kaserngården 15, Falun, 13:00 (Swedish)
Opponent
Supervisors
Projects
Audiovisuella Medier
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2013-12-03Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf