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Visualization – a Catalyst for Creativity in New Product Development (NPD)
Mälardalen University, School of Innovation, Design and Engineering.ORCID iD: 0000-0003-0835-8261
2010 (English)In: DS 66-2: Proceedings of the 1st International Conference on Design Creativity, ICDC 2010, Design Society , 2010Conference paper, Published paper (Refereed)
Abstract [en]

There is a keen need for research within the area of product development. The use of visualizations in the development process, especially, is often unstructured and ad hoc. By focusing on the creative process and the use of sketches and external representation, it is possible to develop better tools and methods for realizing new products in a more efficient, effective way. By increasing knowledge regarding the positive creative effects of using different rendering types when developing new products and learning when to use those types, one could consider developing the entire New Product Development (NPD) process. A model for creative use of visualization within NPD projects will be presented and advocated.

Place, publisher, year, edition, pages
Design Society , 2010.
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-13140Scopus ID: 2-s2.0-84859219468ISBN: 978-085729223-0 (print)OAI: oai:DiVA.org:mdh-13140DiVA: diva2:448018
Conference
1st International Conference on Design Creativity, ICDC 2010; Kobe; Japan; 29 November 2010 through 1 December 2010
Available from: 2011-10-13 Created: 2011-10-13 Last updated: 2013-12-03Bibliographically approved

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