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Gender encounter during interactive market is indeed a dynamic aspect of a marketing that

affects its’ outcome which is to seal sales. The dynamic implication gender encounter has brought

about the researching of both same gender and cross gender encounter in this paper. The division

and independent investigate of same gender and cross gender encounter had given a clear motive

on the gender preference among male and female students towards same/cross gender encounter.

In actualizing this purpose, quantitative approach was use while the realist is the explanatory grid

which constructed arguments in a deductive manner. In fulfilling the quantitative approach

criterion, an online survey was carried out among students at Mälardalen University. Online

questionnaire were distributed through a convenient sampling method and 389 valid responses

were analyzed. The results shows majority of students prefers same gender encounter to cross

gender. Therefore for an interactive marketing section to be successful as regards to gender

differences, same gender encounter should be considered.