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Purpose:

The main purpose is to investigate how the two companies in a cross-national context pursue innovation particularly in the process of achieving eco-innovations practices in manufacturing operation

Method:

An in-depth interviewing approach was used conducting a face-to-face interview and an online video conference.

Research question:

" What are the key differences in the process of achieving eco-innovations in the production systems between two household refrigerator manufacturing companies in a cross-national context? "

Sub-questions:

1. Why do the companies pursue eco-innovations?

2. How do the companies manage eco-innovations?

3. Who in the companies is involved in achieving eco-innovations?

4. What measurements are used to determine the success of eco-innovations?

Findings:

The results suggest that the organizations in each country respond to different demand and orientation. They also deploy differences in approach and involving actors towards achieving eco-innovation journey

Limitations

While the findings are induced from a case study of two companies in a particular industry in Thailand and Sweden, the generalizability of the findings is somehow limited