mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Sociala medier: Ett relationsbyggande verktyg?
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Social media : A tool for building relationships? (English)
Abstract [sv]

Den rådande trenden är att vi blir alltmer uppkopplade mot Internet och sociala medier. Vi kommunicerar med varandra snabbare och flitigare. Via sociala medier kan företag nå en allt större publik. Främjar sociala medier relationen mellan företag och kund eller gör de mer skada än nytta?

Abstract [en]

A current trend is that the use of Internet and social media is increasing. We communicate faster and more diligent through social media. Therefore companies can reach a bigger audience. Do social media promote relationships between companies and customers or does it make more harm than good?

Place, publisher, year, edition, pages
2011. , 25 p.
Keyword [en]
Marketing, social media, relation, relationship marketing
Keyword [sv]
Marknadsföring, sociala medier, relation, relationsmarknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-12867OAI: oai:DiVA.org:mdh-12867DiVA: diva2:434344
Subject / course
Business Administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-10-12 Created: 2011-08-15 Last updated: 2011-10-12Bibliographically approved

Open Access in DiVA

fulltext(4476 kB)596 downloads
File information
File name FULLTEXT01.pdfFile size 4476 kBChecksum SHA-512
961ccc6586b28ad20c8865c6e903ccffa65a4f73c7f69feace3771db0ac8f09daf94273e7e2066bb83545c6c38b3c1f8ccbd2ffdde868712bc4f039f8232ea83
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Sandberg, Emil
By organisation
School of Sustainable Development of Society and Technology
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 596 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 540 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf