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Konsten att skapa lojalitet: En undersökning om relationsskapande åtgärder i mindre tjänsteföretag
Diatchenko, Karina
Mälardalen University, School of Sustainable Development of Society and Technology.
Hillerström, Vanja
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2011.
Keywords [sv]
kundrelationer, relationsmarknadsföring, kundlojalitet, fallstudie
Identifiers
URN:
urn:nbn:se:mdh:diva-12664
OAI: oai:DiVA.org:mdh-12664
DiVA, id:
diva2:426713
Subject / course
Economics
Uppsok
Social and Behavioural Science, Law
Supervisors
Grinbergs, Johan
Mälardalen University, School of Sustainable Development of Society and Technology.
Examiners
Lindh, Cecilia
Mälardalen University, School of Sustainable Development of Society and Technology.
Available from:
2011-10-12
Created:
2011-06-25
Last updated:
2011-10-12
Bibliographically approved
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(934 kB)
400 downloads
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FULLTEXT01.pdf
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51067f86d75c26bf26cd46cfc15e4775e12ded9503fd59f07a145bc3ffdff05b744de202a4ddc24569550ba71936ff5b9356af21889c302f54359ebdf6dba15b
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Hillerström, Vanja
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Total: 400 downloads
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Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:426713
Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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