mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Effects of Demographic Characteristics on Consumer’s Choice of Buying Green Products: An Empirical Study of Swedish Electricity Market: Can demographic characteristics of Swedish consumers, influence the choice of green electricity over conventional electricity?
Mälardalen University, School of Sustainable Development of Society and Technology. (2654)
Mälardalen University, School of Sustainable Development of Society and Technology. (2654)
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Title

Effects of Demographic Characteristics on Consumer’s Choice of Buying Green Products: An Empirical Study of Swedish Electricity Market.

Purpose

Purpose of the research to study the consumer behaviour of the Swedish audiences based on  different demographic characteristics i.e. age, gender, income status, educational level and area of residence. The information will be useful to know that how different target groups based on different demographic attributes, perceive and respond the green electricity programmes, which will helpful to study the consumer behaviour and marketing of green electricity in Sweden.

Methodology

This research is mainly based on quantitative research, method which deals with use of statistical tools and numbers. A part of this research is also based on qualitative research which emphases on in depth analysis of information and finding a conclusion from the information gathered. The data have collected through using both primary and secondary sources. This research is mainly based on quantitative pattern; hence the data have collected using primary sources; the questioners. The questionnaires were distribute among the people of different age groups, income status, number of persons living in a household, residential status and income status. The aim of this survey was to target the audiences from whole Sweden, but due to limited time the data has collected only from the inhabitants of Eskilstuna, Västerås, Kvicksund, Södetalje, Köping, Arboga and Stockholm.  

Analysis and findings

For finding and analysis we have adopted a conceptual model to study the impacts of demographic characteristics on consumers’ choice of green electricity. This model leads to analysis according to findings from questionnaire and literature.

Conclusion

After careful compilation and analysing the results of our findings and with reference to the research topic of this thesis we have come to a conclusion that demographic characteristics (gender, age, income, education and area of residence) of Swedish consumers can influence their decision making to purchase green electricity.

Place, publisher, year, edition, pages
2011. , 56 p.
Keyword [en]
Green Energy, Consumer Behaviour, Demographic Characterstics.
Identifiers
URN: urn:nbn:se:mdh:diva-12650OAI: oai:DiVA.org:mdh-12650DiVA: diva2:426631
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-07-08 Created: 2011-06-23 Last updated: 2011-07-08Bibliographically approved

Open Access in DiVA

fulltext(1671 kB)1220 downloads
File information
File name FULLTEXT01.pdfFile size 1671 kBChecksum SHA-512
c245ad79b7358e6ddeeb1098ddb23a0550a7305c25acf8789700b3f56f74e0e255c3559523b56126339aa0de83c995c089825426413096d33d91661629132f9a
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Shahid, ImranHassan Syed, Mubbasher
By organisation
School of Sustainable Development of Society and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 1220 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 816 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf