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Produktplacering i tv: En studie om skillnaden mellan teori och praktik
Pedersen, Madelen
Mälardalen University, School of Sustainable Development of Society and Technology.
Holmroos, Jenny
Mälardalen University, School of Sustainable Development of Society and Technology.
Pettersson, Camilla
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (Swedish)
Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE credits
Student thesis
Place, publisher, year, edition, pages
2011.
Keywords [en]
Product placement, marketing, brand
Keywords [sv]
produktplacering, marknadsföring, varumärke
Identifiers
URN:
urn:nbn:se:mdh:diva-12648
OAI: oai:DiVA.org:mdh-12648
DiVA, id:
diva2:426608
Subject / course
Business Administration
Presentation
, Västerås (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Selegård, Peter
Examiners
Thilenius Lindh, Cecilia
Mälardalen University, School of Sustainable Development of Society and Technology.
Available from:
2011-06-27
Created:
2011-06-23
Last updated:
2011-06-27
Bibliographically approved
Open Access in DiVA
Produktplacering i tv
(789 kB)
2155 downloads
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FULLTEXT01.pdf
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789 kB
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eaec6522cbeb17b88385ad088b2c6573c50eb2d18e544562c483351116b51f004fef68b3faf0d5f4650595aeb2dc5f1b9cdcadd2e8e4923147528c502ea7230c
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12648
Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:426608
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
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text
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rtf
html
text
asciidoc
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Create
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