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Produktplacering i tv: En studie om skillnaden mellan teori och praktik
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011.
Keywords [en]
Product placement, marketing, brand
Keywords [sv]
produktplacering, marknadsföring, varumärke
Identifiers
URN: urn:nbn:se:mdh:diva-12648OAI: oai:DiVA.org:mdh-12648DiVA, id: diva2:426608
Subject / course
Business Administration
Presentation
, Västerås (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-27 Created: 2011-06-23 Last updated: 2011-06-27Bibliographically approved

Open Access in DiVA

Produktplacering i tv(789 kB)2308 downloads
File information
File name FULLTEXT01.pdfFile size 789 kBChecksum SHA-512
eaec6522cbeb17b88385ad088b2c6573c50eb2d18e544562c483351116b51f004fef68b3faf0d5f4650595aeb2dc5f1b9cdcadd2e8e4923147528c502ea7230c
Type fulltextMimetype application/pdf

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Pedersen, Madelen
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf