How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

Pahome, Thanadon; Amorntatkul, Narat

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How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

Pahome, Thanadon

Mälardalen University, School of Sustainable Development of Society and Technology.

Amorntatkul, Narat

Mälardalen University, School of Sustainable Development of Society and Technology.

2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 60 credits / 90 HE creditsStudent thesis

Place, publisher, year, edition, pages

2010. , p. 68

Keywords [en]

Service, Hotel, Restaurant, Five-senses, Sensory marketing*, Success and failure in service, Marketing activities, Perception, Learning, Atti- tude*

Identifiers

URN: urn:nbn:se:mdh:diva-12634OAI: oai:DiVA.org:mdh-12634DiVA, id: diva2:426249

Subject / course

Business Administration

Presentation

2011-06-07, R3-122, vasteras, 02:12 (English)

Uppsok

Technology

Supervisors

Le Duc, Michael

Examiners

Liljefors, Ole

Available from: 2011-10-12 Created: 2011-06-23 Last updated: 2011-10-12Bibliographically approved

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