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Digital marketing’s impact on customers’ perspective towards brand: Case study of Blackberry on Facebook
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , 29 p.
Keyword [en]
Blackberry, digital marketing, internet, online social network, Facebook, Brand equity, Brand perception
Identifiers
URN: urn:nbn:se:mdh:diva-12625OAI: oai:DiVA.org:mdh-12625DiVA: diva2:426203
Presentation
2011-06-03, 09:00 (English)
Uppsok
Technology
Supervisors
Examiners
Available from: 2011-08-16 Created: 2011-06-22 Last updated: 2011-08-16Bibliographically approved

Open Access in DiVA

Digital marketing’s impact on customers’ perspective towards brand(818 kB)1227 downloads
File information
File name FULLTEXT01.pdfFile size 818 kBChecksum SHA-512
95f6cccb08e036d66a0fbd32c1f575cf9a1d0cf88efea624844454ad679994c1984bdd81cc88c5fb3f6a3cb7ceb369162ae291dfd3c35dead0c3cdac5e00341e
Type fulltextMimetype application/pdf

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School of Sustainable Development of Society and Technology

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Total: 1227 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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Output format
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