Consumers’ attitude and motivation towards counterfeit luxury fashion products : A descriptive study of young Thai women

Yuenyoungprasutha, Nutthanita; Limchaikit, Arpanchanok

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Consumers’ attitude and motivation towards counterfeit luxury fashion products: A descriptive study of young Thai women

Yuenyoungprasutha, Nutthanita

Mälardalen University, School of Sustainable Development of Society and Technology.

Limchaikit, Arpanchanok

Mälardalen University, School of Sustainable Development of Society and Technology.

2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 60 credits / 90 HE creditsStudent thesis

Abstract [en]

To describe and analyze the attitude of non-users and users young Thai women concerning counterfeit luxury products and the motives which drive them to buy or not to buy such products.

Place, publisher, year, edition, pages

2011. , p. 46

Keywords [en]

Thai women, Counterfeit luxury products, Consumer attitude, Consumer motivation

Identifiers

URN: urn:nbn:se:mdh:diva-12519OAI: oai:DiVA.org:mdh-12519DiVA, id: diva2:424577

Uppsok

Social and Behavioural Science, Law

Supervisors

Linnskog, Leif

Examiners

Liljefors, Ole

Available from: 2011-06-29 Created: 2011-06-18 Last updated: 2011-06-29Bibliographically approved

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