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Consumers’ attitude and motivation towards counterfeit luxury fashion products: A descriptive study of young Thai women
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 60 credits / 90 HE creditsStudent thesis
Abstract [en]

To describe and analyze the attitude of non-users and users young Thai women concerning counterfeit luxury products and the motives which drive them to buy or not to buy such products.

Place, publisher, year, edition, pages
2011. , 46 p.
Keyword [en]
Thai women, Counterfeit luxury products, Consumer attitude, Consumer motivation
Identifiers
URN: urn:nbn:se:mdh:diva-12519OAI: oai:DiVA.org:mdh-12519DiVA: diva2:424577
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-29 Created: 2011-06-18 Last updated: 2011-06-29Bibliographically approved

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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