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Digitalized interaction in corporate insurance relationships
Mälardalen University, School of Business, Society and Engineering.ORCID iD: 0000-0002-6101-9237
Mittuniversitetet.
2009 (English)In:  , 2009Conference paper, Published paper (Refereed)
Abstract [en]

 Based on a case study of corporate insurance relationships in a Swedish insurance company, drivers and obstacles to mass-customization of insurance relationships are discussed. Characteristics of the exchanges between the insurance company and its customers are seen as important factors that lead to or impede the use of web-based services where the role of the relationship manager may be replaced by automated decision rules. An important aspect to consider is how such a development can be expected to influence the strength of the relationships. Keywords: Insurance, web-based services, adaptation, risk, relationship strength

Place, publisher, year, edition, pages
2009.
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-11753OAI: oai:DiVA.org:mdh-11753DiVA: diva2:395304
Conference
25th IMP conference, September 2009, Marseilles, France
Available from: 2011-02-05 Created: 2011-02-05 Last updated: 2013-12-06

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
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  • en-US
  • fi-FI
  • nn-NO
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