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The destination management organisation and the integrative destination marketing process
Högskolan Dalarna.
Mid-Sweden University, Sundsvall, Sweden .ORCID iD: 0000-0002-6101-9237
Handelshögskolan i Stockholm.
2009 (English)In: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, no 3, 283-296 p.Article in journal (Refereed) Published
Abstract [en]

A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing. 

Place, publisher, year, edition, pages
2009. Vol. 11, no 3, 283-296 p.
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-11752DOI: 10.1002/jtr.695ISI: 000270955300005Scopus ID: 2-s2.0-67649559299OAI: oai:DiVA.org:mdh-11752DiVA: diva2:395302
Available from: 2011-02-05 Created: 2011-02-05 Last updated: 2014-06-24Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
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  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf