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The Influence of Eco-labeled Products on Consumer Buying Behavior: By focusing on eco-labeled bread
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research Question: How eco-label can influence on consumer buying behavior by focusing on bakery industry.

Purpose: The main objective of this research is to identify and analyze how eco-label on bread can influence on consumer buying behavior. Furthermore, the thesis will propose suggestions for the food markets future improvements.

Method: In this paper the literature review has based on the secondary data and telephone interview, e-survey and interview as the primary data has been carried out.

Conclusion: Ecological labels do influence on buyer behavior, however it is difficult to make this statement about organic bread because of lack of supply and advertisement that makes it hard for people to get information about existence of such bread.

Place, publisher, year, edition, pages
2011.
Keywords [en]
eco, label, bread
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-11507OAI: oai:DiVA.org:mdh-11507DiVA, id: diva2:390922
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-02-03 Created: 2011-01-24 Last updated: 2011-02-03Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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