The aim of the current work is to provide information on how to improve the productivity and quality in the Horizontal Continuous Casting process (HCC). After a first numerical 2D/3D survey about the solidification in the HCC, an experimental investigation has been carried out to validate numerical results. Some casting parameters have been measured and collected: inlet and outlet temperatures, flow rate, heat flux and casting temperature. The study results lead to a correlation between these casting parameters and the casting quality. To obtain the best quality for each alloy, a set of operating parameters has been proposed. There is a very good agreement between the current results and earlier numerical results. Also based on the results, one can gain an insight on the productions of each casting machine and the grades of its quality.