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Towards Integrating Perceived Customer Value in the Evaluation of Performance in Product Development
Mälardalen University, School of Innovation, Design and Engineering.ORCID iD: 0000-0002-3530-2266
Mälardalen University, School of Innovation, Design and Engineering.ORCID iD: 0000-0002-0921-0878
Mälardalen University, School of Innovation, Design and Engineering.
Mälardalen University, School of Innovation, Design and Engineering.ORCID iD: 0000-0003-2855-9220
2010 (English)In: PICMET 2010: TECHNOLOGY MANAGEMENT FOR GLOBAL ECONOMIC GROWTH, 2010Conference paper, Published paper (Refereed)
Abstract [en]

Product delivering companies invest resources in product development activities in order to create value. Still, when performance in product development is to be evaluated, time, cost, and quality are in focus, especially in the later stages of the development when it is expensive and difficult to make any changes. Time, cost, and quality are important dimensions of performance but they are not revealing the complete picture. Missing is the value perspective. This paper outlines a method for how perceived customer value can be used to evaluate performance in product development and describes how it is verified through a case study. By using the perceived customer value of requirements, the value propagation throughout the development is possible to monitor based on both market and scope changes. In addition, a measure of productivity can be calculated by relating the perceived value to the spent effort. This information is used in order to visualize the value propagation and performance during the development. Hence, through this method it is possible to evaluate the productivity of activities from initial ideas to a final product. The paper is concluded with a discussion of managerial implications and how this method contributes to theory.

Place, publisher, year, edition, pages
2010.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-10929ISI: 000287527800188ISBN: 978-1-890843-22-9 (print)OAI: oai:DiVA.org:mdh-10929DiVA: diva2:369268
Conference
Portland International Center for Management of Engineering and Technology (PICMET 10) Location: Natl Elect & Comp Technol Ctr (NECTEC), Natl Sci & Technol Dev Agcy (NSTDA, Portland
Available from: 2010-11-10 Created: 2010-11-10 Last updated: 2013-12-19Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf