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“Potential Distribution Channel of Thai Seasoning Pastes in Sweden”: “Potential Distribution Channel of Thai Seasoning Pastes in Sweden”
Mälardalen University, School of Sustainable Development of Society and Technology. (2500)
Mälardalen University, School of Sustainable Development of Society and Technology. (2500)
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesisAlternative title
“Potential Distribution Channel of Thai Seasoning Pastes in Sweden” : “Potential Distribution Channel of Thai Seasoning Pastes in Sweden” (English)
Abstract [en]

Globo Foods Co., Ltd. has good opportunity to export five Thai seasoning        paste products to Sweden (Västerås). By setting the price as low initial price, sell firstly at ICA Maxi Hälla and Coop Extra in Västerås, use attractive promotion and advertising for Swedish people. This result is from valid, reliable primary and secondary data in order to be guideline and useful information to Globo Foods Co., Ltd. and also can adapt to fit the result with Thai seasoning pastes from other companies or other kind of products to enter to Västerås,Sweden.

Place, publisher, year, edition, pages
2010. , p. 72
Keywords [en]
marketing, distribution channel, seasoning paste
National Category
Food Science
Identifiers
URN: urn:nbn:se:mdh:diva-10295OAI: oai:DiVA.org:mdh-10295DiVA, id: diva2:351429
Presentation
2010-06-04, 09:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-11-10 Created: 2010-09-14 Last updated: 2010-11-10Bibliographically approved

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fulltext(1128 kB)1476 downloads
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Romfahthai, SujinunPhetpakdeechai, Wichittra
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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More languages
Output format
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