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A study of Swedish tourist going on vacation in Thailand
Mälardalen University, School of Sustainable Development of Society and Technology. (2590)
(2590)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

With the help of consumer decision making theory, factors were being investigated. An additional questionnaire was being distributed to collect primary data. The secondary data from reliable sources was used to have a better understanding of Swedish travelling behaviour. It showed that among eight factors “motivation or energizers factor” has the most influence or effect on Swedish traveler’s decision making in choosing Thailand as a traveling destination.

Place, publisher, year, edition, pages
2009. , p. 40
Keywords [en]
tourists, vacation, travelers
Identifiers
URN: urn:nbn:se:mdh:diva-10152OAI: oai:DiVA.org:mdh-10152DiVA, id: diva2:344123
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-10-14 Created: 2010-08-17 Last updated: 2010-10-14Bibliographically approved

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fulltext(1026 kB)237 downloads
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Type fulltextMimetype application/pdf

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PANTO, SITTHIPHONPan, Rong
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf