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The Internationalization Process of Toyota in Europe : From the Perspectives of Entry Mode and Network Structure
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2008 (English)Independent thesis Advanced level (degree of Master)Student thesis
Abstract [en]

Date:

19th, June, 2008

Level:

Master Thesis EFO 705, 15 credits

Authors:

Sixing Guo

China

guosixing@hotmail.com

Pasapoo Upathamwaranon

Thailand

pasapoo@hotmail.com

Title:

The Internationalization Process of Toyota in Europe: From the Perspectives of Entry Mode and Network Structure

 

Tutor:

Leif Linnskog

Research Problem:

In European market, what entry mode did Toyota select? Why did they select those entry modes? And how did they manage their internal and external network structure during the entry mode evolution process? 

 

Purpose:

We describe and explain how Toyota conquered the European market from the perspective of entry mode and network. And we also intend to provide some useful information to the companies that want to gain experience before entering into the European market.

 

Method:

We design this thesis as a case study about the entry mode of Toyota in the European market. In order to get an in-depth understanding of the research problem, the qualitative research approach is chosen. During the analysis part, all the information is derived from the secondary documents, such as website, articles and so on.

Conclusion:

After the analysis the process of Toyota developed in the European market, we found that after careful consideration about both internal and external factors, Toyota usually prefers to conquer a new market with a relevant low risk entry mode, such as exporting or licensing, in the beginning. Then, with the increase of their experience as well as the growth of network, they began to change to a higher risk level entry mode, like joint venture or wholly owned subsidiaries. During the evolution process, in order to provide an effective way of interaction between headquarters and subsidiaries, Toyota’s structure changed from time to time.

Keywords:

Internationalization, Entry mode, Toyota, Network structure

Place, publisher, year, edition, pages
2008. , 44 p.
Keyword
Internationalization, Entry mode, Toyota, Network structure
Identifiers
URN: urn:nbn:se:mdh:diva-975OAI: oai:DiVA.org:mdh-975DiVA: diva2:344
Available from: 2008-10-02 Created: 2008-09-10 Last updated: 2008-10-02Bibliographically approved

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Type fulltextMimetype application/pdf

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Citation style
  • apa
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