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Rapid and safe international expansion - is it possible? The case of Rezidor Hotel Group: The global market has become broadened and diversified at great pace, leading to the increasing demand for hospitality business and in particular for hotel industry (Rutherford & O'Fallon, 2007, p.14). However, globalization not only creates opportunities for hotel firms but also changes their business environment into fierce battlefield. In order to be competitive in conditions of fierce international competition, hotel firms need to acquire international presence and recognition. Thus, hotel firms must apply wise strategies regarding its international expansion, which invigorates them to search for new locations in an effort to diversify service and increase their flexibility to guarantee their survival and sustain their development (Rodriguez, 2002).
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010.
Identifiers
URN: urn:nbn:se:mdh:diva-10081OAI: oai:DiVA.org:mdh-10081DiVA: diva2:331937
Uppsok
Social and Behavioural Science, Law
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Available from: 2010-10-18 Created: 2010-07-28 Last updated: 2010-10-18Bibliographically approved

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fulltext(1467 kB)787 downloads
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Thuy, Nguyen
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CiteExportLink to record
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