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Rapid and safe international expansion - is it possible? The case of Rezidor Hotel Group: The global market has become broadened and diversified at great pace, leading to the increasing demand for hospitality business and in particular for hotel industry (Rutherford & O'Fallon, 2007, p.14). However, globalization not only creates opportunities for hotel firms but also changes their business environment into fierce battlefield. In order to be competitive in conditions of fierce international competition, hotel firms need to acquire international presence and recognition. Thus, hotel firms must apply wise strategies regarding its international expansion, which invigorates them to search for new locations in an effort to diversify service and increase their flexibility to guarantee their survival and sustain their development (Rodriguez, 2002).
Thuy, Nguyen
Mälardalen University, School of Sustainable Development of Society and Technology.
Asambadze, Levan
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2010.
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URN:
urn:nbn:se:mdh:diva-10081
OAI: oai:DiVA.org:mdh-10081
DiVA, id:
diva2:331937
Uppsok
Social and Behavioural Science, Law
Supervisors
Andersson, Mona
Mälardalen University, School of Sustainable Development of Society and Technology.
Examiners
Liljefors, Ole
Mälardalen University, School of Sustainable Development of Society and Technology.
Available from:
2010-10-18
Created:
2010-07-28
Last updated:
2010-10-18
Bibliographically approved
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modern-language-association-8th-edition
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