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Facebooking your dreams: How to make the best use of Social Networking sites asinnovative and cost-effective/ low-budget marketing channels insmall-sized entrepreneurship
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This study aims to understand and explain how small sized

entrepreneurship currently uses social networking sites

through out the process of launching and marketing

their products. This also includes the use of word of mouth,

which features social networking technology. Lastly, we

intended to give recommendations to problems that small

sized entrepreneurship is facing in order to make the best

use of social networking channels and to ensure that these

channels are used in the most effective way.

Place, publisher, year, edition, pages
2010. , p. 65
Keywords [en]
Social networking, small-sized entrepreneurship, Viral marketing, Facebook
Identifiers
URN: urn:nbn:se:mdh:diva-9954OAI: oai:DiVA.org:mdh-9954DiVA, id: diva2:327187
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-09-20 Created: 2010-06-28 Last updated: 2010-09-20Bibliographically approved

Open Access in DiVA

Facebooking your dreams(5240 kB)1270 downloads
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cce8d087cff0301a8f9f6b771e9efbc6169a164f9b9ddac1739b2056a15ce13d846e1265f990ee02d4f2d7875f37eaa8f8011508f08dfa4f0e7b2af35f8ae03a
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf