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Interna attraktiviteten hos säljtjänsten inom ABB Sverige
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The internal attractiveness of the sales position within ABB Sweden (English)
Abstract [en]

Title: The internal attractiveness of the sales position within ABB Sweden

Problem: What is the cause of the low internal applicants for the sales position at ABB?

Purpose: To identify why there are so few internal applicants for the sales position at ABB.

Method: In order to achieve the purpose of the study, a survey was conducted amongst the employees of ABB. The target groups were sales managers, sellers and other employees. The result from the survey where then analyzed based on the theory chapter.

Conclusion: A GAP-analysis showed a difference in the attitude towards the sales position at ABB. These differences were of type one and type four. Furthermore the study showed that internal marketing should be made to strengthen the sales positions awareness and status. Finally the study showed that many of the employees experienced a high degree of job satisfaction and that this could be disseminated with the help of employee branding.

Abstract [sv]

Titel: Interna attraktiviteten hos säljtjänsten inom ABB Sverige

Problem: Vad är anledning till att de interna medarbetarna inom ABB inte söker till säljtjänsten?

Syfte: Att identifiera varför ABB har så få internansökningar till säljtjänster.

Metod: För att uppnå undersökningens syfte gjordes en enkätundersökning bland ABB:s medarbetare. Målgruppen var säljchefer, säljare och övriga medarbetare inom ABB. På insamlad data från enkätundersökningen genomfördes en analys utifrån studiens teoriavsnitt.

Slutsats: En GAP-analys visade att det fanns en skillnad i attityderna till säljtjänsten inom ABB. Dessa var av typ ett och typ fyra. Vidare fann studien att internmarknadsföringsåtgärder bör sättas in för att stärka tjänstens välkändhet samt status. Slutligen fann studien att många av de anställda upplevde en hög grad av arbetstillfredsställelse och att denna kunde spridas vidare med hjälp av employee branding.

Place, publisher, year, edition, pages
2010. , 74 p.
Keyword [sv]
Säljare, attityd, säjtjänst, intern marknadsföring, GAP-analys, employee branding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-9872ISRN: urn:nbn:se:mdh:diva-9872OAI: oai:DiVA.org:mdh-9872DiVA: diva2:325912
Presentation
2010-06-04, Mälardalens Högskola, Box 883, 721 23, Västerås, 11:50 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-06 Created: 2010-06-21 Last updated: 2010-07-06Bibliographically approved

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CiteExportLink to record
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Citation style
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