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Factors Affecting Consumers for Purchasing Electricity inSweden
Mälardalen University, School of Sustainable Development of Society and Technology. (2471)
Mälardalen University, School of Sustainable Development of Society and Technology. (2471)
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose

As Sweden is one of the countries who pays a lot of attention towards the sustainability ofthe society, eco green businesses and also promotes environmental friendly products. So thepurpose of this study is to analyze the factors which influence consumers before choosingany electricity supplier, whether it is low price, better services, environmental friendly oravailability. And in this way we can check finally that how much people concern aboutenvironment and environmental friendly products.

Methodology

We have defined the procedure through which we did this research; mainly focus on thequantitative research which we get from questionnaires from different people belong todifferent groups to analyze the different factors that influence the consumer’s choice. Wealso included literature review and conceptual frame work of academic work to providemore depth to the readers about the subject. Besides that the data collection and theory ofresearch is presented in this part.

Finding and Analysis

Finally, we presented analysis through using the adopted model on consumer decisionprocess and green marketing strategies for competitive advantage and the findings that weget through questionnaire.

Conclusion

The factors which affect the consumer choice on choosing electricity supplier in Sweden aremajorly influenced by low prices followed by social responsibility, services andenvironmental friendly.

Place, publisher, year, edition, pages
2010. , p. 60
Keywords [en]
Green Energy, Energy sector in Sweden, Consumers Decision for purchasing electricity
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mdh:diva-9854OAI: oai:DiVA.org:mdh-9854DiVA, id: diva2:325659
Presentation
2010-06-02, R1 - 142, Mälardalens högskola, Box 883, 721 23, Västerås, Sweden, 19:54 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-05 Created: 2010-06-18 Last updated: 2010-07-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf