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Nature's Best -Success Factors Behind the Qulity Label for Ecoturism in Sweden
Mälardalen University, School of Sustainable Development of Society and Technology. (PRO)ORCID iD: 0000-0003-3167-9389
2006 (English)In: Sustainable development on the national, regional and local level.: Polish experiences and their possible implementaion in Ukraine. / [ed] S.Kozlowski; H.Haladyj, Lublin: Katolocki Uniwersytet Lubelski Jana Pawla II , 2006, p. 54-62Conference paper, Published paper (Other academic)
Abstract [en]

The quality label for ecotourism Nature’s Best was developed during 2001 and launched in 2002. Since launching, this innovative labelling system has become increasingly popular within the tourism industry and is now one of the leading ecotourism labels in Sweden. It is therefore interesting to study the factors behind the success of the label and analyse why the label has become attractive to the consumers and the tours operators. Conscientious efforts and partnerships at all levels, government support, an easily navigated and attractive web site with tours search functions, an integrated approach and multiple benefits for all parties involved with and affected by the ecotourism are some of main factors that have contributed to the successful development and spreading of the label.

Place, publisher, year, edition, pages
Lublin: Katolocki Uniwersytet Lubelski Jana Pawla II , 2006. p. 54-62
Series
978-83-7363-472-5
Keywords [en]
Nature' Best, ecotourism
National Category
Other Environmental Engineering
Research subject
Energy- and Environmental Engineering
Identifiers
URN: urn:nbn:se:mdh:diva-8268OAI: oai:DiVA.org:mdh-8268DiVA, id: diva2:293857
Conference
Cooperation of Universities supporting the development of te lblin and Lviv regions
Available from: 2010-02-15 Created: 2010-02-15 Last updated: 2016-01-18Bibliographically approved

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Guziana, Bozena

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Citation style
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