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Measuring Visual Saliency
Mälardalen University, School of Innovation, Design and Engineering.
2009 (English)In: Engaging Creativity & Critical Thinking: The Selected Readings of the International Visual Literacy Association / [ed] Robert E. Griffin & Maria Avgerinau, Loretto, PA: The International Visual Literacy Association , 2009, p. 163-168Chapter in book (Other academic)
Abstract [en]

A new method of measuring visual saliency has been introduced by the Dutch psychologist Alexander Wertheim.  By looking at the target that is to be measured, and moving the gaze point radially out from the target until the target can no longer be detected, an angle between the target and the point of no detection can be measured.  This angle can be used as a measurement of the conspicuity of the target. In the study presented here, this “conspicuity index” shows good correlations to intuitive impressions of target saliency and also shows small variance.  The findings confirm earlier studies by the inventor of the method and suggest that this could be a valuable tool for the visual literacy community.

Place, publisher, year, edition, pages
Loretto, PA: The International Visual Literacy Association , 2009. p. 163-168
Keywords [en]
Conspicuity, visibility, information design
National Category
Computer and Information Sciences
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-7636ISBN: 978-0-9816833-7-9 (print)OAI: oai:DiVA.org:mdh-7636DiVA, id: diva2:279806
Note
Also publiched as a conference paper at the IVLA conference 2008.Available from: 2009-12-08 Created: 2009-12-07 Last updated: 2018-01-12Bibliographically approved

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CiteExportLink to record
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  • asciidoc
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