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Affärsrelationer och Varumärken: - en kvantitativ studie om varumärkens betydelse i affärsrelationer mellan företag och konsumenter
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
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2009 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2009. , 150 p.
Keyword [sv]
Varumärken, affärsrelationer, nätverk, informationsutbyte, förtroende, ömsesidigt engagemang, ömsesidig anpassning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-6848OAI: oai:DiVA.org:mdh-6848DiVA: diva2:236414
Presentation
2009-05-27, Västerås, 00:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-09-28 Created: 2009-09-22 Last updated: 2009-09-28Bibliographically approved

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fulltext(3393 kB)426 downloads
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90a111415942944b776a568b10c4e0717eb489507f9dd7645b700cc1854f2a1a6ac47f566eed190b98242a25c3805dcac32672a5290df94c08ab4e8798dc1f97
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Byström, AnnaBennström, CharlesBjörkvall, JoacimBjälevik, JessicaVartiainen, AnnaKaspersson, HeleneSjöblom, StefanLindholm, Astrid
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf