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Svensk Direktreklam, Reinvention Of Business Model To Retain Customers: Reinvention Of Business Model To Retain Customers
Mälardalen University, School of Sustainable Development of Society and Technology. (2314)
Mälardalen University, School of Sustainable Development of Society and Technology. (2314)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract:

Date:

June 2, 2009

Level:

Master Thesis, EFO 705 (15 credits)

Program:

Masters in International Marketing

Supervisor:

Joakim Netz

Authors:

Muhammad Afzaal (751016-T115), Mushtaq Ahmad (711224-T091)

Title:

Directreklam)

Reinvention of Business Model to Retain Customers for SDR (Svensk

Problem:

the market and its customers were sharing their business with competitors so there was

a need for SDR to reinvent its business model to retain its existing customers and gain

new customers.

The market share of SDR was decreasing due to increase in competition in

Research question:

to retain its customers?”

“How can a service company like SDR reinvent its business model

Method:

applied. Both primary and secondary data has been gathered, primary data was

gathered through interviews from customers of SDR and SDR company officials.

Thesis has followed inductive research and a qualitative approach has been

Conclusion:

are identified which could be the reasons for the decline in the business of the

company. Many changes are required in company´s business model to retain

customers. SDR Customers are interested to have result oriented services means

significant response from the market which could be achieved by making appropriate

adaptations in the business model.

In this study, business model of SDR has been studied and some gaps

Keywords:

market share, Reinvention.

Svensk Directreklam (SDR), business model, retain and gain customers,

Place, publisher, year, edition, pages
2009. , p. 57
Keywords [en]
Svensk Directreklam (SDR), business model, retain and gain customers
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-6497OAI: oai:DiVA.org:mdh-6497DiVA, id: diva2:226538
Presentation
2009-06-02, R1- 456, MDH, Västerås, Västerås, Sweden, 04:30 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Note
Its a case study, and is about Savensk Dirktreklam (SDR). This paper discusses that how SDR can reinvent its buiness model to retain its customers.Available from: 2009-07-03 Created: 2009-07-01 Last updated: 2010-10-21Bibliographically approved

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