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Internationalization and Innovation: The case of Haier
Mälardalen University, School of Sustainable Development of Society and Technology. (group 2290)
Mälardalen University, School of Sustainable Development of Society and Technology. (group 2290)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

In order to investigate Haier's successful internationalprocess in the international market and to find out how Haier be internationalized intoa large multinational enterprise with its value of innovation, which facilitates thegrowth of Haier Group, the main purpose of the research is to explore how innovationwithin the organization supports the internationalization process of Haier Group.

Place, publisher, year, edition, pages
2009. , p. 49
Keywords [en]
internationalization, innovation, Haier
Identifiers
URN: urn:nbn:se:mdh:diva-6460OAI: oai:DiVA.org:mdh-6460DiVA, id: diva2:225280
Presentation
2009-05-29, 00:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2009-06-29 Created: 2009-06-25 Last updated: 2010-10-21Bibliographically approved

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Internationalization(875 kB)6930 downloads
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