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The Relationship between Level of acculturation and Service Quality Perception: A Case study of Swedish Banks and Customers with Iranian and Iraqi cultural origins living in Sweden
ABGHARI, SHABNAM
Mälardalen University, School of Sustainable Development of Society and Technology.
(2267)
FAKHOURI, REEF
Mälardalen University, School of Sustainable Development of Society and Technology.
(2267)
2009 (English)
Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE credits
Student thesis
Place, publisher, year, edition, pages
2009. , p. 70
Keywords [en]
Acculturation, Service Marketing, Ethnicity, Sweden, Banking, Minority Groups, Multi Cultural, Service Quality, SERVQUAL
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-6401
OAI: oai:DiVA.org:mdh-6401
DiVA, id:
diva2:224911
Presentation
(English)
Uppsok
Supervisors
ELTEBRANDT, TOBIAS
Mälardalen University, School of Sustainable Development of Society and Technology.
Available from:
2009-06-29
Created:
2009-06-23
Last updated:
2009-10-06
Bibliographically approved
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1552 downloads
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FULLTEXT01.pdf
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Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:224911
Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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