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The Relationship between Level of acculturation and Service Quality Perception: A Case study of Swedish Banks and Customers with Iranian and Iraqi cultural origins living in Sweden
Mälardalen University, School of Sustainable Development of Society and Technology. (2267)
Mälardalen University, School of Sustainable Development of Society and Technology. (2267)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Place, publisher, year, edition, pages
2009. , p. 70
Keywords [en]
Acculturation, Service Marketing, Ethnicity, Sweden, Banking, Minority Groups, Multi Cultural, Service Quality, SERVQUAL
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-6401OAI: oai:DiVA.org:mdh-6401DiVA, id: diva2:224911
Presentation
(English)
Uppsok

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Available from: 2009-06-29 Created: 2009-06-23 Last updated: 2009-10-06Bibliographically approved

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fulltext(1813 kB)1249 downloads
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Type fulltextMimetype application/pdf

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ABGHARI, SHABNAMFAKHOURI, REEF
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CiteExportLink to record
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Citation style
  • apa
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Output format
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