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‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ A Swedish Case Study: Role of Market Research in internationalization of SMEs
Mälardalen University, School of Sustainable Development of Society and Technology. (2221)
Mälardalen University, School of Sustainable Development of Society and Technology. (2221)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

DateMay 29th, 2009LevelMaster Thesis in International MarketingAuthorsShahid Kalim Khan: Körsbärsvägen 4b, LAG 218, 11423 Stockholm, Sweden Mob: +46 700641495 Email: iamkalim@gmail.comAdeel Asghar: Rum 235, Kallgatan 1 B, 63226 Eskilstuna, Sweden Mob: +46 700783841 Email: adeel1031@gmail.comTutorDaniel TolstoyTitleHow can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? A Swedish Case StudyPurposeSMEs are well known for their innovative and risk taking approach. This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities.Methodology/DesignThis research is performed through case study method. A new conceptual model has been developed by integrating relevant standard approaches within field of research. This model has been further explained by implementing it on case company (Widforss).ConclusionsThis study claims to make a significant and creative contribution to the field of SMEs internationalization through two theoretical models named as International SME Model of Innovation Exploitation (ISMIE) and Proactive International Entrepreneurship model (PIE). Both of these models use marketing research as key success factor. However, sufficient empirical evidences could not be provided due to limitations. Whereas, the practical contribution for the case firm named as Widforss industries is very evident.

Place, publisher, year, edition, pages
2009. , 95 p.
Keyword [en]
SMEs, SME Internationalization, Pre Internationalization strategies of SMEs, Role of Market Research in Internationalization of SMEs
National Category
Business Administration Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:mdh:diva-6368OAI: oai:DiVA.org:mdh-6368DiVA: diva2:224659
Presentation
2009-05-30, T2 017, Mälardalen University, Västerås campus, Vasteras, 14:00 (English)
Uppsok
samhälle/juridik
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Examiners
Available from: 2009-06-23 Created: 2009-06-21 Last updated: 2009-06-23Bibliographically approved

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Citation style
  • apa
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