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Assessing the environmental uncontrollable elements of Swedish market that can influence and haveimpact on the presence of Lithuanian breakfast cereal producer (Palaseja) in Sweden.: A study of Swedish breakfast cereal market
Mälardalen University, School of Sustainable Development of Society and Technology. (2203)
Mälardalen University, School of Sustainable Development of Society and Technology. (2203)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Problem:

Palaseja is considering Sweden as a prospect market to enter and operate so, a study of Swedish

business environment and its uncontrollable elements is required for Palaseja to serve this purpose

effectively.

Method:

Thesis has followed a combination of exploratory & descriptive research and a qualitative approach

has been applied. Both primary and secondary data have been gathered, primary data was gathered

through interviews from retail stores' officials and Palaseja's sales manager.

Conclusion:

In this study, different environmental uncontrollable elements of Swedish market have been explored

to find out how they can influence a new entrant Palaseja in Sweden. There are a few legal

requirements for Palaseja to enter in food market of Sweden. Economic forces are facing a little slow

down effect due to recent global economic slump but are quite encouraging for any new company

entering Sweden in the long run. Breakfast cereal products that Palaseja produces have found to be a

common part of cultural breakfast habits and huge consumption of breakfast cereal per capita also

seems to be encouraging for new comers in this industry. Competitive forces have been found to be

extremely challenging and quite discouraging in some way. The country of origin effect seems to be

not so strong in Sweden although brand recognition of Palaseja is likely to cause some trouble to

Palaseja's success.

Place, publisher, year, edition, pages
2009. , 76 p.
Keyword [en]
Swedish market assessment, uncontrollable elements, market study, business environment, Swedish
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-6361OAI: oai:DiVA.org:mdh-6361DiVA: diva2:224648
Presentation
2009-06-28, 00:00 (English)
Uppsok

Supervisors
Available from: 2009-06-23 Created: 2009-06-20 Last updated: 2009-06-23Bibliographically approved

Open Access in DiVA

Master Thesis EFO 705 (15 credits)(7015 kB)1621 downloads
File information
File name FULLTEXT01.pdfFile size 7015 kBChecksum SHA-512
6024c18ffb7e875809ab137fde2f27e5b629f49d066cfe469e65cfbde5c9f21a018364b0d1704ebb26373197e98246b5106c510cb9bd62d835ee980ac3a62595
Type fulltextMimetype application/pdf

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Ahmed, Shakeel
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf