"Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company"
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE credits
Student thesis
Abstract [en]
Abstract
Date: May 21, 2009
Program: International Marketing
Course name: EFO705 Master Thesis
Title: Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company
Authors: Nicha Chienchiranai 851212-T107
Pharktanat Pattararittisak 820930-T251
Tutor: Daniel Tolstoy
Problem: How can Thaiearthtone exploit opportunity in foreign market by using e-marketing strategy?
Purpose: To develop an appropriate e-marketing strategy to increase satisfaction of existing customers and simultaneously attraction of new customers.
Method: This research is based on qualitative research, using exploratory research method. The theoretical framework used in the research is E-Marketing Strategy which is developed by the authors with some adaptation from E-marketing Mix Strategy. The findings were obtained from an in-dept interview as well as second hand sources including Thaiearthtone's website and others.
Conclusion: With the increased number of e-commerce firm, to be stand out of the crowd is rather difficult for small company like Thaiearthtone especially that the target market are foreigners. To successfully exploit its opportunity in overseas market, Thaiearthtone could probably take the idea from the authors' own developed E-marketing strategy into consideration, and adapt it to the current situation of the company.
Key words: E-marketing, E-marketing Strategy, E-commerce, Relationship Marketing and Site Usability
Place, publisher, year, edition, pages
2009. , p. 88
Keywords [en]
e-commerce, e-marketing, relationship marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-6308OAI: oai:DiVA.org:mdh-6308DiVA, id: diva2:224189
Presentation
R2-032, Mälardalen University, Västerås, Sweden (English)
Uppsok
Supervisors
Examiners
2009-07-032009-06-162009-07-03Bibliographically approved