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"Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company"
Mälardalen University, School of Sustainable Development of Society and Technology. (2223)
Mälardalen University, School of Sustainable Development of Society and Technology. (2223)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Abstract

 

Date:                              May 21, 2009

 

Program:                                 International Marketing

 

Course name:                  EFO705 Master Thesis

 

Title:                                         Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company

 

Authors:                         Nicha Chienchiranai      851212-T107

                                      Pharktanat Pattararittisak   820930-T251

 

Tutor:                                      Daniel Tolstoy

 

Problem:                        How can Thaiearthtone exploit opportunity in foreign market by using e-marketing strategy?

 

Purpose:                         To develop an appropriate e-marketing strategy to increase satisfaction of existing customers and simultaneously attraction of new customers.

 

Method:                           This research is based on qualitative research, using exploratory research method.  The theoretical framework used in the research is E-Marketing Strategy which is developed by the authors with some adaptation from E-marketing Mix Strategy.  The findings were obtained from an in-dept interview as well as second hand sources including Thaiearthtone's website and others.

 

Conclusion:                             With the increased number of e-commerce firm, to be stand out of the crowd is rather difficult for small company like Thaiearthtone especially that the target market are foreigners.  To successfully exploit its opportunity in overseas market, Thaiearthtone could probably take the idea from the authors' own developed E-marketing strategy into consideration, and adapt it to the current situation of the company.

 

Key words:                       E-marketing, E-marketing Strategy, E-commerce, Relationship Marketing and Site Usability

Place, publisher, year, edition, pages
2009. , p. 88
Keywords [en]
e-commerce, e-marketing, relationship marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-6308OAI: oai:DiVA.org:mdh-6308DiVA, id: diva2:224189
Presentation
R2-032, Mälardalen University, Västerås, Sweden (English)
Uppsok

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Available from: 2009-07-03 Created: 2009-06-16 Last updated: 2009-07-03Bibliographically approved

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