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Effective Media Channels Evaluation: A case study of Toyota’s Intermediate Cars
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

 

 

The aim of this project is to investigate the characteristics of Chinese people who are the target customers and the potential ones for intermediate cars of Toyota, as well as evaluate the effectiveness of different media channels for Toyota. Our ultimate goal is to give some suggestion for Toyota to select the effective media for their intermediate cars in China.

Place, publisher, year, edition, pages
2009. , 91 p.
Identifiers
URN: urn:nbn:se:mdh:diva-6279OAI: oai:DiVA.org:mdh-6279DiVA: diva2:224001
Presentation
2009-05-27, Mälardalen University, 09:30 (English)
Uppsok

Supervisors
Available from: 2009-06-24 Created: 2009-06-16 Last updated: 2009-06-24Bibliographically approved

Open Access in DiVA

fulltext(881 kB)389 downloads
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File name FULLTEXT01.pdfFile size 881 kBChecksum SHA-512
6308e896e90136837cd47904d0d9e353ff691c2b1999adec055353d38c611506691211de32daa7de2788d91e181f5284b052ff38e2c7d5b29e2cbb4e7a52b1e3
Type fulltextMimetype application/pdf

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School of Sustainable Development of Society and Technology

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CiteExportLink to record
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Citation style
  • apa
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