Effective Media Channels Evaluation : A case study of Toyota’s Intermediate Cars

Xie, Ren; Wang, Feng

mdu.sePublications

Simple search

Advanced search -
Research publications Advanced search -
Student theses Statistics

English Svenska Norsk

Change search

Cite ExportLink to record

Permanent link

https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6279

Direct link

http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:224001

Cite

Citation style

apa
ieee
modern-language-association-8th-edition
vancouver
Other style

More styles

Language

de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale

More languages

Output format

html
text
asciidoc
rtf

Effective Media Channels Evaluation: A case study of Toyota’s Intermediate Cars

Xie, Ren

Mälardalen University, School of Sustainable Development of Society and Technology.

Wang, Feng

Mälardalen University, School of Sustainable Development of Society and Technology.

2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis

Abstract [en]

The aim of this project is to investigate the characteristics of Chinese people who are the target customers and the potential ones for intermediate cars of Toyota, as well as evaluate the effectiveness of different media channels for Toyota. Our ultimate goal is to give some suggestion for Toyota to select the effective media for their intermediate cars in China.

Place, publisher, year, edition, pages

2009. , p. 91

Identifiers

URN: urn:nbn:se:mdh:diva-6279OAI: oai:DiVA.org:mdh-6279DiVA, id: diva2:224001

Presentation

2009-05-27, Mälardalen University, 09:30 (English)

Uppsok

Supervisors

Konstantin, lampou

Available from: 2009-06-24 Created: 2009-06-16 Last updated: 2009-06-24Bibliographically approved

Open Access in DiVA

fulltext(881 kB)

1262 downloads

File information

File name FULLTEXT01.pdfFile size 881 kBChecksum SHA-512

6308e896e90136837cd47904d0d9e353ff691c2b1999adec055353d38c611506691211de32daa7de2788d91e181f5284b052ff38e2c7d5b29e2cbb4e7a52b1e3

Type fulltextMimetype application/pdf

By organisation

School of Sustainable Development of Society and Technology

Search outside of DiVA

Google Google Scholar

Total: 1266 downloads

The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Total: 218 hits