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A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry
Mälardalen University, School of Sustainable Development of Society and Technology. (International Marketing)
Mälardalen University, School of Sustainable Development of Society and Technology. (International Marketing)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry (English)
Abstract [en]

The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. Offering guidance for the whole Chinese local hotels are the ultimate objective of the research.

Place, publisher, year, edition, pages
2009. , 89 p.
Keyword [en]
Chinese hospitality industry, Marketing mix, Comparative study
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-6142OAI: oai:DiVA.org:mdh-6142DiVA: diva2:222950
Presentation
2009-05-29, T2-017, 09:00 (English)
Uppsok

Supervisors
Available from: 2009-06-24 Created: 2009-06-10 Last updated: 2009-06-24Bibliographically approved

Open Access in DiVA

fulltext(1282 kB)710 downloads
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Type fulltextMimetype application/pdf

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Zhao, HainingLiu, Ruoyi
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf