Understanding Swedish students' perspective in decision to study at Universities in Thailand : The case study of Mälardalen University Student
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE credits
Student thesis
Abstract [en]
The main objective of this thesis is to understand why there is imbalance of exchange students of Sweden and Thailand. We have analyzed the interviewed data of Swedish students who had experience of studying at universities in Thailand. Our research has revealed the factors and issues behind the imbalance situation. After analyzing factors we have proposed some recommendations in order to improve the pedagogy to increase the number of Swedish students deciding to study at Universities in Thailand so that the exchange imbalance could be reduced. Furthermore, we have proposed a favor product package for Swedish students that can help them to decide to study in Thailand.
Place, publisher, year, edition, pages
2009. , p. 54
Keywords [en]
Stereotypes, Hofstede, Customer Value proposition, Competitive Advantage, product package, pedagogy, Universities in Thailand.
Identifiers
URN: urn:nbn:se:mdh:diva-6086OAI: oai:DiVA.org:mdh-6086DiVA, id: diva2:222208
Presentation
R 2-014, Mälardelen University, Västerås, Sweden, Meeting room at R2-014 (English)
Uppsok
Supervisors
Examiners
2009-10-292009-06-072009-10-29Bibliographically approved