mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Building a niche company in recruitment industry, a case study of Swedish company Multimind AB
Mälardalen University, School of Sustainable Development of Society and Technology. (2212)
Mälardalen University, School of Sustainable Development of Society and Technology. (2212)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this thesis, we aim to find out ways that Multimind’s create customer focused value and sustain the value in the recruitment industry and their customer relationship management in the niche market. Our purpose is also to study their strategy, policies and their organizational culture especially in customer focused value and relationship management in this service business.  In this thesis we will study only on their strategy toward this niche market. Therefore, the scope of study will cover its business’s history on company’s objective, operation process, organization’s culture, company’s policy and strategy in market learning and innovation. We use qualitative method by conducting the interview with the informant. We use both primary and secondary data for collecting the data. In our primary data, judgment sampling method is being applied in selecting the interviewee. For Secondary data; we have searched the information from the company’s website, academic journals from university library. 

Place, publisher, year, edition, pages
2009. , p. 55
Keywords [en]
niche, relationship marketing, customer value-focused management
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-6085OAI: oai:DiVA.org:mdh-6085DiVA, id: diva2:222206
Presentation
, Malardalen University (English)
Uppsok

Supervisors
Examiners
Available from: 2009-07-03 Created: 2009-06-07 Last updated: 2009-07-03Bibliographically approved

Open Access in DiVA

fulltext(708 kB)972 downloads
File information
File name FULLTEXT01.pdfFile size 708 kBChecksum SHA-512
d5cfeb9a17bb333a82b435d282bb0b6edfb6de9214c6d82c298a9f83ed5894073451385a015fd299796969952beef54f479de6d2ace151c82a159e8def4147ef
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Charoenrungsiri, RungnapaCharoenrungsiree, Narana
By organisation
School of Sustainable Development of Society and Technology
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 972 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 183 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf