https://www.mdu.se/

mdu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Marketing of Nicotine Replacement Therapy Products in a Deregulated Swedish Pharmacy Market
Mälardalen University, School of Sustainable Development of Society and Technology. (2094)
Mälardalen University, School of Sustainable Development of Society and Technology. (2094)
2009 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

 

 

 

 

 

 

 

 

The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present marketing mix of the previously deregulated pharmacy markets in Finland and Norway. The purpose is to develop conclusions on how marketers of NRT products could change their marketing mix in response to the deregulation of the Swedish pharmacy market. 

 

This thesis relies on a descriptive method. Interviews are used as the source of primary data. This is because some of the information sought after is not readily available and cannot be found through secondary data.

Markets are mature only in the minds of the actors on the market. Due to the deregulation the market seems to be a window of opportunity for any innovative, aggressive marketing entrepreneur who wants to radically change his or her position in the market. NRT marketers could attempt to design a new, more aggressive strategy and work with the remaining Ps to unhinge what seems to be regarded a mature market. NRT marketers should work more actively to create an effective market feedback loop. NRT marketers should consider using the Internet to sell their products to consumers, thus opening a new channel.

Place, publisher, year, edition, pages
2009. , p. 70
Keywords [en]
Nicotine Replacement Therapy, NRT, Marketing Mix of NRT, Deregulated Pharmacy Market
Identifiers
URN: urn:nbn:se:mdh:diva-5675OAI: oai:DiVA.org:mdh-5675DiVA, id: diva2:210779
Presentation
2009-02-12, Paros, Mälardalens högskola, Box 883, 721 23 Västerås , Malardalen University, 09:00 (English)
Uppsok

Supervisors
Examiners
Available from: 2009-04-07 Created: 2009-04-06 Last updated: 2009-04-07Bibliographically approved

Open Access in DiVA

fulltext(633 kB)704 downloads
File information
File name FULLTEXT01.pdfFile size 633 kBChecksum SHA-512
377b80be0ac8567aa7372cf10fd3ec9a80b78613be12257b13b57160cbe4bf99e6aa1bce6d8167c1fc1254cd250452b4af23025db9635b84dc79d50f805e4444
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Tozlikian, ShantFalk, Erik
By organisation
School of Sustainable Development of Society and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 704 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 217 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf