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A Note on Artificial Intelligence and Exchange Theories of Marketing
ORCID iD: 0000-0001-7837-8298
2024 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2024.
Keywords [en]
Artificial intelligence; Marketing; Transaction exchange theory; Relational exchange theory
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-67520OAI: oai:DiVA.org:mdh-67520DiVA, id: diva2:1870424
Conference
Consortium for International Marketing Research (CIMaR) conference. Sustainable International Business: Being Resilient under New Realities
Available from: 2024-06-14 Created: 2024-06-14 Last updated: 2024-06-19Bibliographically approved

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Safari, Aswo
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