In order to support manufacturing companies in their digital transformation, challenges and views of the term 'digital transformation' need to be identified since digital transformation is considered a source of competitive advantages. Therefore, this paper aims to explore the challenges and differing views of digital transformation in the manufacturing industry. A case study was conducted in collaboration with four Swedish manufacturing companies. The results were then mapped into categories of three dimensions (people, process and technology), indicating that digital transformation can have different meanings within a company. We conclude that the term 'digitalisation' is more frequently used in the manufacturing industry than 'digital transformation' and identified challenges relate to lack of best practice for digital transformation, degree of standardisation and therefore affects the workload and limits the possibilities of transferring technical solutions between factories. Our findings are relevant to operations managers and other interested in digital transformation.