https://www.mdu.se/

mdu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Driving sustainability in emerging markets: The leading role of multinationals
School of Economics and Management, Lund University, Lund, Sweden.
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation. School of Economics and Management, Lund University, Lund, Sweden.ORCID iD: 0000-0003-4583-647X
2023 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 114, p. 211-225Article in journal (Refereed) Published
Abstract [en]

This paper focuses on the different activities that multinational enterprises (MNEs) can develop to promote sustainability through a market-driving process that shapes market conditions and influences critical stakeholders. Our focus is on interactions with external and internal stakeholders that drive sustainability. Empirically, this study is based on qualitative case studies of two Swedish MNEs that have a relatively long history of assuming responsibility for different sustainability aspects. We have studied how they drive sustainability internally as well as in their relationships with business, social, and political actors in emerging markets. The empirical material consists of interviews and secondary data, such as sustainability reports. We contribute to the literature by discussing how a market-driving sustainability process can be implemented – each step involving a set of critical, supporting activities. For managers, it is crucial to understand and continuously manage these steps. A conceptual model is presented that suggests four critical steps. We also make an important empirical contribution to the literature by providing unique insights from the activities and sustainability strategies of two well-known MNEs.

Place, publisher, year, edition, pages
Elsevier Inc. , 2023. Vol. 114, p. 211-225
Keywords [en]
Corporate sustainability, Market-driving, Multinational enterprises, Stakeholders, Sustainability activities
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-64181DOI: 10.1016/j.indmarman.2023.08.010ISI: 001066670300001Scopus ID: 2-s2.0-85168816876OAI: oai:DiVA.org:mdh-64181DiVA, id: diva2:1794839
Available from: 2023-09-06 Created: 2023-09-06 Last updated: 2023-10-04Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Melén Hånell, Sara

Search in DiVA

By author/editor
Melén Hånell, Sara
By organisation
Industrial Economics and Organisation
In the same journal
Industrial Marketing Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 41 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf