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ABB’s Internationalization in the Emerging Chinese Market: Entry Mode and Market Development Progress
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2008 (English)Independent thesis Advanced level (degree of Master), 10 points / 15 hpStudent thesis
Abstract [en]

The aim of the thesis is to describe the entry mode choice and market

development progress of the successful MNC ABB in the specific

emerging market China. The authors also want to use theories in the

master course of International Business and Entrepreneurship to

explain the internationalization of one specific company ABB
Place, publisher, year, edition, pages
2008. , p. 63
Keywords
Emerging Market, ABB, Entry Mode, MNCs, Uppsala Model, Chinese
Identifiers
URN: urn:nbn:se:mdh:diva-1009OAI: oai:DiVA.org:mdh-1009DiVA, id: diva2:1773
Presentation
(English)
Uppsok
samhälle/juridik
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Available from: 2008-10-23 Created: 2008-09-16 Last updated: 2008-10-23Bibliographically approved

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