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Etnisk mångfald inom visuell kommunikation: Hur representation eller exkludering av etnisk mångfald i visuell kommunikation påverkar konsumenters köpintention samt varumärkesattityd
Akarsu, Alexandru
Mälardalen University, School of Business, Society and Engineering.
Tsehaye, Amanet
Mälardalen University, School of Business, Society and Engineering.
Naaman, Andreas
Mälardalen University, School of Business, Society and Engineering.
2023 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2023. , p. 53
Keywords [sv]
Corporate Social Responsibility (CSR), varumärkesattityd, köpintentioner, mångfald
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-61464
OAI: oai:DiVA.org:mdh-61464
DiVA, id:
diva2:1725847
Subject / course
Business Administration
Supervisors
Hånell, Sara Melén
Farashah, Ali
Examiners
Linderström, Magnus
Available from:
2023-01-30
Created:
2023-01-11
Last updated:
2023-01-30
Bibliographically approved
Open Access in DiVA
fulltext
(15153 kB)
245 downloads
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FULLTEXT01.pdf
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7763bb7183bfc2b649242bd9cfa6d7a36c8bfb4da22c077e7a87532a2b561598a7d803f6b1d65e291401a66b7c7226424dbb41f51e9f7fd101c10be8922cb094
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modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
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