In this essay we explore some central societal and educational problems that educators ought to address in order to support sustainability and we argue the need for educating transformative entrepreneurial selves, that is, students with abilities to muster and organize resources pursuing a cause. The current situation calls for youth to develop entrepreneurial competences that will give them the means to introduce and drive change through individual action. In so doing, we put forward the concept of entrepreneurship for a cause to challenge more traditional ideas of what entrepreneurship encompasses. For education, we subsequently suggest using the concept of entrepreneurship education for a cause. We argue that entrepreneurship education has an important role to play as an enabler, but one in which individual self-interests connected to business venturing are given less attention than reflections upon how each individual through decisive action can support the creation of a more sustainable society. Central to our argument is the insight that new ideas about meaning in life that will support changing society away from consumption towards sustainability need to be added as a leading dimension in any education with the aspiration of transforming the world through the actions of its students.